Oklahoma State University Athletics
Photo by: Bruce Waterfield
Blue Cross Blue Shield of Oklahoma Named Title Sponsor For Bedlam Series
August 26, 2015 | Cowboy Football
STILLWATER – One of the most notable in-state rivalries in college sports has a new title sponsor.
Effective for the 2015-16 school year, Blue Cross Blue Shield of Oklahoma (BCBSOK) will take over naming rights for the Bedlam Series.
"We're excited to sponsor The Bedlam Series, which will help us reach Oklahomans and share our passion for health and wellness," said Ted Haynes, President, Blue Cross and Blue Shield of Oklahoma.
Oklahoma State and Oklahoma have competed in the all-sports Bedlam Series since the 1999-2000 school year. The point system is calculated by wins and losses in head-to-head competition. In sports where there is no true head-to-head matchup, such as golf, track and field or cross country, the Big 12 Championship final standings are used.
"We're excited to partner with our friends at Blue Cross Blue Shield," OSU athletic director Mike Holder said. "The Bedlam Series has provided countless memories for Oklahomans over the years and is a true showcase for college sports in our state."
OSU has won the Bedlam Series each of the past two years, claiming the 2014-15 Bedlam Series by a 17-11 margin.
Effective for the 2015-16 school year, Blue Cross Blue Shield of Oklahoma (BCBSOK) will take over naming rights for the Bedlam Series.
"We're excited to sponsor The Bedlam Series, which will help us reach Oklahomans and share our passion for health and wellness," said Ted Haynes, President, Blue Cross and Blue Shield of Oklahoma.
Oklahoma State and Oklahoma have competed in the all-sports Bedlam Series since the 1999-2000 school year. The point system is calculated by wins and losses in head-to-head competition. In sports where there is no true head-to-head matchup, such as golf, track and field or cross country, the Big 12 Championship final standings are used.
"We're excited to partner with our friends at Blue Cross Blue Shield," OSU athletic director Mike Holder said. "The Bedlam Series has provided countless memories for Oklahomans over the years and is a true showcase for college sports in our state."
OSU has won the Bedlam Series each of the past two years, claiming the 2014-15 Bedlam Series by a 17-11 margin.
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