Oklahoma State University Athletics
Barry Hinson To Head Up OSU’s NIL Program
July 26, 2022 | General
STILLWATER, Okla. – In a continuing effort to be among the country's leaders in Name, Image and Likeness programming, Oklahoma State Athletic Director Chad Weiberg has announced Barry Hinson as OSU's first full-time NIL administrator.
"Over the last two years we have assembled an outstanding team to help provide robust NIL opportunities for our student-athletes," said Weiberg. "What we were missing was someone who could quarterback our team. With his experience coaching and recruiting, and his deep-rooted love of OSU, Barry is the perfect fit to coordinate our efforts, connect the pieces and lead our NIL team."
Hinson, who has been a member of head basketball coach Mike Boynton's coaching staff for the past three seasons, will assume his duties as OSU's associate athletic director for NIL immediately. In his new role he will head up the athletic department's NIL efforts by conceptualizing and coordinating programming and resources that lead to enhanced NIL opportunities for student-athletes. He will also educate external stakeholders on the benefits of engaging with OSU's student-athletes.
"I love OSU and I love our student-athletes," Hinson said. "This position provides an opportunity to promote and build mutually beneficial relationships for everyone involved."
"I am very grateful to Chad and OSU Athletics for this chance, and of course very appreciative of coach Boynton. He gave my wife and I a chance to come home."
Hinson is a native of Marlow, Oklahoma. He and his wife, Angie, both attended Oklahoma State. Upon his graduation, Hinson launched a basketball coaching career that began at Stillwater Junior High School and saw him eventually serve as head coach at Tulsa Bishop Kelley and as head coach at Oral Roberts, Missouri State and Southern Illinois. During his collegiate career, he twice worked for OSU grad Bill Self, at ORU and at Kansas.
Oklahoma State Athletics has embraced the launch of NIL in college athletics. Over the last 13 months, OSU has partnered with the OSU Brand Squad, INFLCR, The BrandR Group, Altius and Recur to provide education, content, compliance and partnerships for its student-athletes.
"Over the last two years we have assembled an outstanding team to help provide robust NIL opportunities for our student-athletes," said Weiberg. "What we were missing was someone who could quarterback our team. With his experience coaching and recruiting, and his deep-rooted love of OSU, Barry is the perfect fit to coordinate our efforts, connect the pieces and lead our NIL team."
Hinson, who has been a member of head basketball coach Mike Boynton's coaching staff for the past three seasons, will assume his duties as OSU's associate athletic director for NIL immediately. In his new role he will head up the athletic department's NIL efforts by conceptualizing and coordinating programming and resources that lead to enhanced NIL opportunities for student-athletes. He will also educate external stakeholders on the benefits of engaging with OSU's student-athletes.
"I love OSU and I love our student-athletes," Hinson said. "This position provides an opportunity to promote and build mutually beneficial relationships for everyone involved."
"I am very grateful to Chad and OSU Athletics for this chance, and of course very appreciative of coach Boynton. He gave my wife and I a chance to come home."
Hinson is a native of Marlow, Oklahoma. He and his wife, Angie, both attended Oklahoma State. Upon his graduation, Hinson launched a basketball coaching career that began at Stillwater Junior High School and saw him eventually serve as head coach at Tulsa Bishop Kelley and as head coach at Oral Roberts, Missouri State and Southern Illinois. During his collegiate career, he twice worked for OSU grad Bill Self, at ORU and at Kansas.
Oklahoma State Athletics has embraced the launch of NIL in college athletics. Over the last 13 months, OSU has partnered with the OSU Brand Squad, INFLCR, The BrandR Group, Altius and Recur to provide education, content, compliance and partnerships for its student-athletes.
Inside Oklahoma State Athletics: Dave Smith Previews the 2025 Cross Country Season
Thursday, September 11
Cowboys Face to Face: Tony Allen
Monday, September 08
Mike Gundy Previews Cowboys vs. Tulsa - Oklahoma State News Conference (9-15-2025)
Monday, September 08
Cowboy Football Ch. 2: Trailer vs Oregon - Opportunity
Saturday, September 06
